The Origins: Italian Craftsmanship (1956)
While the name "Australian" might evoke images of the outback, the brand’s heart beats in Italy. Founded in 1956 by L’Alpina Maglierie Sportive, the brand was created to bring high-fashion aesthetics to the world of functional sportswear.
For decades, Australian was synonymous with the elite tennis world. Every piece was—and still is—Made in Italy, ensuring a level of quality, durability, and style that few brands can match. It wasn't just clothing; it was a statement of class.
The Gabber Takeover: Why Australian?
Fast forward to the early 1990s in the Netherlands. A new, underground subculture was exploding: Gabber. As the BPMs went up, the fashion changed. The scene needed clothing that could handle intense "hakken" (dancing) for hours on end, and they found it in the Australian tracksuit.
Why did a luxury tennis brand become a subculture icon?
Performance & Comfort: The breathable fabrics and loose fits were perfect for the heat of the rave.
The Aesthetic: The bold prints, iconic piping, and the unmistakable kangaroo logo offered a rebellious yet premium look.
Status Symbol: Owning a real "Aussie" meant you were serious. It wasn't a cheap knock-off; it was high-quality Italian gear that stood the test of time (and sweat).
Gabberwear & Australian: A Legacy Since 2005
2026 isn't just a big year for Australian; it’s a milestone for us, too. Since 2005, Gabberwear has been an official dealer of Australian. For over 20 years, we’ve worked closely with the brand to bring the freshest drops and the most iconic "Oldschool" designs to the community. We don’t just sell the clothes; we live the culture. Whether you are looking for the classic silver-piped jackets or the latest limited-edition prints, Gabberwear has been the go-to destination for over two decades.
"Australian isn't just a brand; it’s a lifestyle. Seeing the brand reach its 70th year proves that true quality and authentic style never go out of fashion."
70 Years of Innovation: Australian in 2026
Seven decades later, Australian hasn't lost its edge. In 2026, the brand continues to bridge the gap between nostalgia and modern streetwear.
Still Made in Italy: In an era of fast fashion, Australian sticks to its roots. The quality you felt in the 90s is the same quality you get today.
The Collectors’ Dream: The brand’s strategy of releasing unique, often limited-edition prints has turned the tracksuits into collector's items.
Beyond the Rave: While still the heart of the hardcore scene, you’ll now see Australian jackets appearing in high-end streetwear photography and fashion hubs globally.
Celebrate the Jubilee with Gabberwear
The 70th anniversary of Australian is a tribute to a brand that stayed true to itself while being adopted by one of the most passionate subcultures in the world. Whether you’re a veteran gabber or a new-school enthusiast, wearing an Aussie is wearing a piece of history.
Check out our exclusive anniversary collection and secure your piece of the 70-year legacy!
